ENTERPRISE & SUSTAINABILITY

$0

raised by our community
of generous donors and
supporters in 2019/20.

$0

average bequest
in 2019/20.

$0

raised at our first Virtual
Vinnies CEO Sleepout.

FUNDRAISING

Our community of generous donors and supporters have continued to help us be there for people experiencing poverty and disadvantage. Through their combined contribution of $45 million during the financial year, we have been able to ensure that many more Australians have hope for a better future.

Key Results Donations
Major Donors & Charitable Foundations $3,360,723
Gifts in wills $13,393,386
Corporate partnerships $2,060,456
Appeals & Direct Marketing $9,067,372
Events and community fundraising $2,782,988
Bushfire Appeal $14,831,954*
General fundraising $36,525
TOTAL $45,533,404

*The Bushfire Appeal figure presented above represents ‘gross’ funds raised of $14.8m, of which $5.8m was transferred to the Society in other bushfire affected states to enable assistance to be provided to clients.  The financial statements of the Society however report ‘net’ bushfire funds raised after transfers of $9m.

MAJOR DONORS

This year saw the introduction of specific Christmas and Winter Appeals targeted at Major Donors. Results showed significant improvements on last year. These appeals led to further engagement with major donors and helped take them on an enhanced donor journey with the Society.

Our relationship with stakeholders such as Philanthropy Australia, Equity Trustees, Perpetual and others were strengthened over this period, with a number being invited to major donor events and tours of services operated by the Society.

These relationships allow us a deeper understanding of the philanthropic sector in Australia and will offer us more opportunities in the years ahead.

Additional opportunities for the grants program were created due to the COVID-19 pandemic. As a result, the Society was able to start new projects to address the diverse needs of the communities we serve and to also use innovative approaches to changing people’s lives, with a particular focus on community inclusion. A total of 222 grant applications and three tenders were submitted during the financial year.

A new Philanthropy webpage was launched which has been well accessed.

WILLS AND ESTATES

Using a newly created bequest booklet, entitled ‘A gift that lasts a lifetime and beyond’ we successfully reached out with an effective advertising campaign across various mediums, which included print, digital and age-related radio. This resulted in a steady increase in both confirmed and reconfirmed donors, as well as requests to use our Honorary Solicitor service.

During the year, a total of 108 estates were processed, with an average bequest of $119,000. Excluding large bequests, our average was $85,000, which compares favourably to the national average of $68,000.

CORPORATE PARTNERSHIPS

This year we received significant investment from the corporate sector in both Australia and globally, notably to support our Drought and Bushfire Appeals. This increased the corporate partnership income by over 60%.

Notable growth was achieved in workplace giving, with large numbers of staff both in Australia and globally opting to donate through their employment giving programs, resulting in a 70% increase to our workplace giving program.

IGA partnered with the Society for a Christmas Drought Appeal campaign raising $418,000 nationally, including $123,000 for NSW. Stepping up again in January during the worst of the bushfire crisis, the IGA Bushfire Appeal raised over $560,000 nationally, including $120,000 for NSW. Additionally, IGA donated $280,000 of IGA Gift Cards for people affected by the bushfires in NSW, ACT and Victoria.

Media partner Nine Cares helped launch our Vinnies Bushfire Appeal, assisting us to raise over $25 million for this campaign.

BUSHFIRE APPEAL

BUSHFIRE APPEAL: Channel 9 and NRMA are partnering to help Vinnies NSW launch a bushfire appeal. To support those affected by the bushfires you can donate by calling 13 18 12 or visit http://bushfireappeal.com.au #BushfireAppeal #9Today

Posted by TODAY on Monday, 11 November 2019

Unmissable provided over $3.7 million worth of advertising placement to support the Vinnies Bushfire and Winter COVID-19 Appeal.

Long-term corporate partner Johnson & Johnson Family of Companies supported the Society with their annual donation of $125,000 to assist children and families experiencing poverty and homelessness, and generously donated $225,000 to the Vinnies Bushfire Appeal.

Genworth Financial donated $81,000 to support Vincentian House as well as supporting the Vinnies Christmas Appeal and the Vinnies Bushfire Appeal with an additional $20,000 donation. Abergeldie continued their sponsorship of the Parramatta Night Patrol, giving $40,000 to help supply hot meals and other essentials for people sleeping rough.

COVID-19 proved to be a challenging time in the charity and corporate sectors however we continued to build
relationships with our sponsors and corporate partners as part of planning for the future.

COMMUNITY FUNDRAISING AND EVENTS

The COVID-19 pandemic and the restrictions imposed on public gatherings meant we had to adapt one of our major events – the Vinnies CEO Sleepout. A virtual event was created which was a resounding success raising $2,102,034. This virtual model was also used for our School Sleepouts, Community Sleepouts, and Team Vinnies Challenge events.

COVID-19 restrictions also impacted the ability of Conference’s to fundraise so we pivoted to support our members with tap machine-giving and personalised fundraising pages on our new Community Fundraising website, which was developed this year.

This year saw the relaunch of our School Sleepout Program, Community Sleepout Program, Team Vinnies (City2Surf and Blackmores Sydney Running Festival) and Fundraise Your Way (general fundraising). 2019 Vinnies Community sleepouts raised $160,174 from Western Sydney ($76,679), Tweed Heads ($13,901), Wagga Wagga ($33,772), Newcastle ($21,319) and Wilcannia Forbes ($14,501).

APPEALS AND REGULAR GIVING

The year was dominated by two events to which we needed to respond in order to help those people deeply impacted by them – the bushfires and COVID-19 pandemic.

The scale and speed of the bushfires surprised many, however by partnering early with the Nine Network, the Society’s name became synonymous with bushfire support. More than 30,000 people donated to the Bushfire Appeal, many from overseas.

With the evolving nature of the COVID-19 pandemic it meant we needed to adapt our Winter Appeal and start a COVID-19 focused appeal. This required us to streamline our national approach and drive an innovative, responsive and relevant campaign. Our generous donors responded and supported us to the tune of $3,252,000.

Our Christmas Appeal focused on providing necessities such as food to children and families struggling at Christmas. The appeal raised $2,619,000 from 6,000 donors.

Our generous regular givers provided us with $1 million to support people experiencing poverty and disadvantage.